A beautiful project accomplished with success. Funded by LevizAlbania and implemented by the informal group “Grupi Sekret” this project aimed to raise public and institutional awareness for the one and only bus connecting Old Sauk with Tirana’s center. Although Old Sauk is just 5km from the center, there’s only one bus an hour for this itinerary.

Three young women determined to change this situation raised public awareness via social media publications, online and on-field questionnaires, local tv stations and in cooperation with other civil society groups. The group managed to gather a fair amount of volunteers which which supported the cause and helped with the their voice being heard.

The main difficulty of this project was the concept design and its narrative. How to achieve the project’s goal being heard and understood for the first 20 seconds of the clip before loosing viewers attention. In todays era, when everyone of us is so busy scrolling through social media apps and seeing with our eyes but not with our minds, you have to be very precise and careful conveying the right message at the right moment.